A is for Advertising - Disney Launches New Disney Junior Acronym Logo Revrand

After months of speculation, the Walt Disney Company ring in this yesr’s pride month with the launch of its new abbreviated Disney Junior logo, the first logo change for the network in 13 years. The new corporate rebrand of the channel was first teased back in January, but only as a three-tone acronym with massive fanbase outrage and public disgust. Now the full version with a longer name has been unveiled.

The new rebrand sees the channel shorten its name to Disney Jr., with it's new acronym logo taking jabs and throwing shade at Nickelodeon's unpopular 2009 Litebulb font rebrand wordmark logos. Gone is the bright red and yellow letters spelling out the second half of the channel's name and the Mickey Mouse head next to the generic Disney logo which has been used in some compacity since the channel's birth and the OG days as Playhouse Disney since circa 1997

The channel rebranded today (Saturday, June 1st) at 6:00am before an episode of their 2022 hit series Firebuds, a low-bdudget Disney Junior ripoff of Disney/Pixar's Cars franchise currently in its second season. The rebrand was launched and put into fruition for the beginning of this year's Pride Month, a tradition month-long holiday that celebrates a rainbow of people and that all people are welcome on this planet whatever their color, creed, racism or culture.

At launch, the new rebrand will be available in nine markets, including the United States, Latin America, Europe Netherlands, the Middle East, France, Israel, Poland, Portugal and Spain. The original 2011 logo design under the full Disney Junior name still continues to be used in Canada, Africa, India and other parts of Europe. Whereas other international Disney Channel markets like the UK, Australia and Southeast Asia will not receive this oversimplified refresh as those international Disney Junior feeds have since been closed and replaced by Disney+ in those markets, while the UK and Ireland feed has been replaced with a new YouTube account named Disney Kids, which in some way or form finally launches the scrapped and rejected Playhouse Disney rebrand that was opposed in May 2010 a year before the eventual modern-day rebrand of Disney Junior was born, but never came into fruition along with a rejected Disney Channel logo with a different design which was traded instead for an iOS/Android app style redesign of the iconic 2002/03 Disney Channel logo

The new Disney Junior acronym rebrand comes ahead of the launch of the highly-anticipated new Walt Disney Animation Studios preschool series Ariel The Little Mermaid (two seasons of 60 half-hour episodes ordered, with 30 per season) set for release on Friday, June 28th at 9am/8c, with the first batch of eight episodes dropping on Disney+ streaming services and FAST channels the next morning. In this newest addition to the Disney Princess TV series catalog, join Ariel, Flounder, Sebastian the reggae singing crab (voiced by TV legend Kevin Michael Richardson), King Triton, Scuttle, Prince Eric and Ursula the sea witch as they travel through new undersea adventures in their Carribean and Hawaii based town of Atlantica, with their new adventures and music to take you under the sea and make your wildest dreams a part of your world.

The original 2011 design logo was last seen on the most recent Disney Junior series Morphle and the Magic Pets (Season 1: 26 half-hours x 104 2-7 minute stories) which premiered earlier this March based on the hit website and YouTube series My Magic Pet Morphle created in 2011.

Other original series in the pipeline to kick off the new rebrand era include a reboot of the 2000s Disney powerhouse franchise Mickey Mouse Clubhouse 2.0 set to release in November 2025, new Sofia the First franchise spinoff Royal Prep Academy based on the world of Enchantia created by Craig Gerber, Ariel Winter (Modern Family) and Wayne Brady (Let's Make a Deal, Whose Line is it Anyway?, Disney Parks Magical Christmas Day Parade, Dick Clark's New Years' Rockin' Eve with Starring Ryan Seacrest) and upcoming original series including Hey A.J.!, Kindergarten School Musical, Magiccampers, RoboGobo, Dusty Dunree and Tiny Trailblazers to be released across the 2024-2026 timeline