Saturday, March 4, 2023

Nickelodeon Revives Classic Splat Logo In New Rebrand

 Finally after 14 years of being lazy, Nickelodeon's original golden splat logo era has returned.

Nickelodeon today to ring in this year's Kids Choice Awards has unveiled a new logo bringing back its iconic Splat-shape logo design which hasn't been used since 2009-2010. However the major difference is that the splat logo does not cover the entire wordmark like it used to.

The logo's first sightings was on merch released early late February and also on an Instagram post from Matthew Hutchinson of The Tiny Chef Show YouTube channel and TV series and additionally on a few KCA promos before the date of the actual ceremony. One KCA promotion bumper in particular revives the classic "Doo-Wop A Saurus" ID with the dinosaurs wearing sunglasses.

The rebrand will also include new takes on the channel's classic idents made famous by the late Eugene Pitt's The Jive 5 doowop group and animation duo Fred/Alan productions.

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