ITV To Launch ITVX SVOD App/Channel and Shut Down ITV Hub on Thursday December 8th

THE WAIT IS OVER. ITV is set to launch its highly-anticipated brand new SVOD app/chanenl streaming service ITVX on Thursday December 8th at 3.20am BDT/GMT. The new ITVX SVOD app and channel hosted by David Terrant is slated to have over 10,000 hours of ITV's back catalog over the last 67 years since its launch in September 1955.

Unfortunately, this also means that the British and Irish owned ITV PLC. will be unfortunately permanently shutting down its existing VOD service ITV Hub on the same day after 14 years of operation since its launch back in December 2008.

Among the new stuff coming to ITV in 2023 include the highly anticipated third generation of the long-running British reality game show staple BIG BROTHER next year moving from Paramount Global-owned Channel 5 to ITV2 cable and the new ITVX streaming service.