The Moose Is Back In Town - Paramount Skydance and Sesame Workshop To Relaunch Noggin SVOD As Independent Company In Fall 2025, Beta Testing August 26th

 We know what you did last summer. Last year in July 2024, Nickelodeon said goodbye to the Noggin SVOD streaming service for the last time after a decade of operations, but now it seems that Nickelodeon, the first kids network has pulled the ultimate UNO reverse card sike lying to their audience with the channel faking their death just to get more subscriptions sales in.

Nickelodeon and Paramount yesterday have announced the official return of Noggin, the educational preschool television network and Nick Jr. sister channel ofspring of Nickelodeon and Sesame Workshop which currently reaches over four million subscribers worldwide in 75 countries, including the likes of two million lifetime children. The new rebranded Noggin channel is set to launch across TV, computers and streaming video on demand apps this fall, with a beta test launch slated for Tuesday, August 26th to make sure the channel's return is working properly.

Kristen Kane, who has been CEO of the Noggin channel since they rebranded in June 2019 has unveiled new plans for the future of the channel, which includes various new series, some weird marketing deals and television show acquistions and new live experiences events for the brand.

The relaunch of Noggin, which was first leaked in October 2024 three months after the app shut down and has been in production at Nickelodeon and its newly merged parent company Paramount Skydance Corporation since February this year, is set to relaunch into three phases. The first phase will be to relaunch Nogginville, Noggin's Minecraft/Roblox hybrid-esque virtual gaming world that allows children to learn about community helping and roleplaying skills. Only four places were available in the game when it launched on Noggin back in the Christmas season of December 2023, the treehouse HQ, supermarket, Broadway theater and swimming pool recc center. Kane hopes to expand the town of Nogginville with more new places and mini-games as the rebrand takes effect.

The second phase is to expand the Nogin SVOD app beyong its typical preschool curriculum of letters, numbers, shapes, colors, music and other preschool skills by focusing on an older kids demographic, the first time the channel has done so in 23 years when they got rid of the programs for older kids on April Fools 2002 when the defunct TV channel rebranded to the Feetface and Moose & Zee eras. With the relaunched Noggin, Kane hopes to make some new acquistion deals with other digital-first SVODs like Disney+, Netflix, HBO Max, Apple TV+ and Amazon.com Prime Video and international streamers like ITVx Kids, ABC Kids iView and CBeebies on BBC iPlayer to allow more diverse educational programs that young children and hardcore fans of all ages can enjoy together.

Finally, the third phase is to expand Noggin intolive experiences including Broadway musicals, live concerts, ice skating spectaculars, recreational classes, expos, conventions and other types of live events, which hasn't been done since the cformer TV channel's SiriusXM collab children's music festival Jamarama Live! Kidsfest in the mid-2000s. With this new approach, Kane and her team hope to expand the iconic second-rate Nickelodeon preschool channel franchise into more experiences for new generations of kids and parents to enjoy together.

The new Noggin rebrand will still feature the best of Nickelodeon's catalog and a few originals that teach children elementary school skills. But this time, the channel will be aging and evolving. The new rebranded Noggin will be aimed at tots age 3-9 and kids 5-12 years old with a whole slew of new and existing children's programming that will also strengthen big kid school skills including advanced language arts, mathematics, science, social studies, arts and music, health, SEL, robotics, engineering and technology, the main core subjects of children's school academics.

It's currently unknown whether or not Moose & Zee voiced by Paul Christie or the Noggins At Work will be kept or coming back as the channel's mascot hosts when the rebrand's first airwaves take effect on the Tuesday beta testing/soft launch takes effect. The teaser image on the Kidscreen article features a still of the new interface that features a new face in Moose's log cabin named Snackish, a energetic and curious young sack lunch tote bag who will guide kids on these new adventures.

Be among the first to know from the new team when the Noggin rebrand eventually happens by joining the newsletter on the website at www.noggin.com and following them on social media with their redesigned and reopended Facebook, Twitter/X, YouTube and Instagram pages.

We hope to welcome you back soon, our curious conrades!

Love and best wishes,
Kyle Bulger and Jack Kuffner
creators of the Daily Noggin blog
and Kristen Kane, CEO of Noggin
and all of us at Paramount Skydance Corporation

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